American Airlines has a deep-rooted history leading the industry through innovation and firsts, including hiring the first Black U.S. commercial airline pilot, hiring the first female U.S. commercial airline pilot, launching the first loyalty program of any major carrier, and becoming the first airline to introduce airport lounges. We pride ourselves on continuing this legacy of firsts into the area of accessibility.
Inclusion is one of the cornerstones of American’s strategy and is foundational to our purpose of caring for people on life’s journey. A key component of this strategy is creating a positive travel experience for all our customers when they fly with us, including customers with disabilities. American has placed a particular focus on giving our team members the tools and resources needed to properly assist customers with disabilities, including resources to properly handle and track mobility devices.
In support of our accessibility goals, we established an Accessibility Council and a Customer Accessibility Team to focus on improving the travel experience for our customers with disabilities, which ultimately benefits all our customers. The mission is to advance accessibility by leveraging focused input, broad organization awareness, and internal expertise to be an industry leader in this area. We're seeking to advocate for customers with disabilities, while continually searching for ideas and innovations that lead to measurable improvements to the accessible experience on our airline. Key to making meaningful progress is engaging with our team members and the accessibility community to discuss opportunities and trends that directly impact accessibility.
We are bringing our mission to life – we are improving our wheelchair / scooter tag to facilitate better communication with customers about their needs and the specific features of their mobility devices; working with our airport teams to streamline scanning and loading wheelchairs; conducting in-person mobility device training for our teams; and installing wheelchair movers and lifts at airports across our system. And we’re not stopping there.
The Accessible Canada Act defines a barrier as “anything – including physical, architectural, technological, or attitudinal, anything that is based on information or communications or anything that is the result of a policy or a practice – that hinders the full and equal participation in society of a person with an impairment, including a physical, mental intellectual, cognitive, learning, communication or sensory impairment or a functional limitation.” Our Accessibility Plan outlines the ways we are assessing barriers throughout all of American’s services and the plans we have to remove and prevent such barriers in the future.
To request a copy of American Airlines’ Accessibility Plan or Feedback Process Document in an alternate format, or to provide feedback on accessibility at American Airlines, please contact our Customer Relations Department through any of these channels:
| Channel | Contact information | Description |
|---|---|---|
| Phone | 682-278-9000 | To request a copy of, or to provide feedback on, the accessibility plan |
| Phone | 800-892-3624 682-286-5070 (International) 800-735-2988 (Hearing or speech-impaired assistance) |
To provide feedback on accessibility on American Airlines, or a concern regarding disability assistance |
| Web form | Contact American | – |
| Email address | accessibility.feedback@aa.com | – |
| Mail address | American Airlines Customer Relations 4000 E. Sky Harbor Blvd. Phoenix, AZ 85034 |
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A dedicated Accessibility Plan Outreach Coordinator has been designated to receive this feedback.
American Airlines developed our Accessibility Plan based on feedback from customers with disabilities, from internal consultations with our employees, and from external consultations with accessibility advocacy groups. We have benefited from these distinct perspectives and sources of expertise, as they have helped us identify different types of barriers and prioritize our actions. This means we can efficiently tackle barriers while strategically working towards innovative and universal accessibility throughout all of our services.
American has been working with the Open Doors Organization for many years. Open Doors is a non-profit with the purpose of creating a society in which all persons with disabilities have the same consumer opportunities as everyone else. In September 2022, the organization served as an advisor and collaborator for the development of our frontline accessibility training sessions. In April 2023, we consulted with Open Doors on ways to better coordinate improvements and hear from stakeholders. . During this meeting, we discussed best practices on the structure and membership of the Council. We plan to continue working with Open Doors and have scheduled consultations to specifically discuss employee training and our external advisory Council.
We have also been working closely with Level Access since June 2022. Level Access specializes in digital accessibility solutions. With the help of their expertise, American has adopted best practices regarding digital accessibility and continues to make great strides in establishing accessibility across our digital modalities. We will continue working with Level Access with the goal of establishing ourselves as leaders in the digital accessibility space.
American is subject to regulations under subsection 170 (1) of the Canada Transportation Act. This includes the Accessible Transportation for Person with Disabilities Regulations (ATPDR), and the Air Transportation Regulations, Part VII. This Accessibility Plan outlines several of American’s actions to comply with or exceed accessibility requirements. However, the Accessibility Plan is not all-encompassing, and we may be engaged in activities beyond those highlighted here.
American is committed to creating an accessible travel environment. This commitment means constantly improving our built environment, which includes our aircraft, the signage at our gates, and the means of checking in, checking bags, boarding, and disembarking to ensure accessibility for all of our customers. Throughout our international system, American operates in airports with disparate resources and methods of planning for accessibility. Each airport layout is unique, which results in unique accessibility barriers across the world. American strives to work collaboratively with every airport and ensure our proprietary environment includes accessibility features that meet or exceed expectations.
When operating under so many variables, it is necessary to identify recurring structural barriers to focus on making changes with widespread impact. While American has always taken a holistic approach to accessibility, recent customer and employee feedback, along with industry collaboration, has helped place an added focus on identifying and removing any mobility-related barriers in the built environment.
American already has a well-established system of providing mobility assistance to customers with disabilities at their request. This includes assistance with moving from the curb of the airport to the gate of the departing flight, moving between gates, and moving from their arriving flight to the curb for pick up. However, American recognizes that there is always room for improvement in providing these services and is working to do so by deploying technology and streamlining certain operations to reduce mobility-related barriers in the built environment.
Some identified barriers include:
In the next two years, American will continue deploying wheelchair lifts to airports where they are needed, installing accessible kiosks, and tracking station metrics related to the handling of accessibility devices. Customer feedback, along with the data we are collecting, will allow us to make assessments about how to most effectively and efficiently improve accessibility for our customers. We will be able to measure the improvements of stations that have received new technology and additional employee training and focus on making changes to remove barriers at stations with lower metrics.
American is committed to making our information and communications accessible to people with disabilities. We set our web accessibility standards high and work tirelessly to achieve them. Our team is dedicated to ensuring our sites continue to meet all current laws and guidelines – including the W3C WCAG 2.0 guidelines – and creating a usable experience for all customers. We are continuously educating ourselves and learning through training sessions with advocacy groups, industry partners, and more.
American strives to do a full annual audit of all our digital communications. The accessibility of our website is periodically evaluated and tested using automatic technology, including but not limited to screen readers and screen magnifiers. Our website is also tested by users with disabilities who use these technologies. Additionally, in June 2022, American started working with Level Access to push ourselves to achieve an even higher degree of accessibility through training and tools. Through this partnership, American has an improved understanding of the past and present barriers in our digital space and has set goals for continued leadership in digital accessibility.
Our digital team has made significant strides in making American’s information accessible, but we are also acutely aware that digital accessibility is an ongoing process. One of our priorities towards achieving universal accessibility of our communication technologies is the accessibility of our mobile application. In the next two years, we will continue working with services like Level Access, conduct external testing of our digital communications, and use customer feedback to identify and remove barriers in American’s information and communication technologies.
American is committed to communicating information about our services in diverse and accessible ways. We will continue to consult with people with disabilities to determine how best to communicate information about all aspects of our services (communication technologies; the procurement of goods, services, and facilities; the design and delivery of our services; and transportation).
American has an established process for communicating critical travel information to customers with disabilities. At the time of booking, customers with disabilities have the option to request the help of a Special Assistance Coordinator. These coordinators can help with medical or special-assistance related items needed by the customer. Additionally, any accessibility needs are recorded and transmitted to the front line and in-flight service crew. Services such as separate safety briefings are provided for deaf or hearing-impaired customers as needed.
Though our process for communicating with our customers with disabilities is well-established, American is always working to improve the delivery of our services.
American will continue to perform an analysis of its accessible communications and update its employee trainings on communicating and engaging with customers with disabilities. Our goal is to increase the amount of training received by American Airlines employees on the topic of accessible communication.
American is committed to procuring our goods, services, and facilities from suppliers that comply with accessibility regulations, and ensuring that any goods procured are accessible. Currently, we require that our vendors providing services within covered airports be compliant with the Accessible Canada Act (ACA). Feedback from customers with disabilities using our vendor services is critical for American to identify barriers and areas of improvement regarding these services. Additionally, we are implementing consultations within our process of procuring goods, including aircraft, to ensure accessibility.
American is leveraging our Accessibility Council and Customer Accessibility Team to work with our procurement teams to ensure American’s procurement practices are accessible. In the next two years, we will use ongoing consultations and feedback to identify any additional procurement practices necessary to improve our purchase of goods and services.
American is committed to the accessible design and delivery of our programs and services. Internally, we have achieved great success in creating an accessible work environment. For the last seven years, we have been recognized as one of the best places to work under the Disability Equality Index. We are continuously working to ensure that our delivery of programs and services is just as inclusive and accessible as our work environment.
American is a participant in Universal Access in Aviation (UAIA), a three-day conference that brings together aviation access professionals for an open exchange of ideas and best practice solutions focused on improving air travel for people with disabilities and older adults. We had the privilege of hosting the conference at our corporate headquarters in October 2022. During the conference, we were able to learn about many different aspects of our services by attending sessions such as Stowage and Ground Handling, Inclusive Airport Design, and Traveler Feedback.
With the information gathered from conferences such as UAIA, consultations with organizations such as Open Doors and Level Access, and feedback from our customers, American has been increasingly focused on how we build accessibility into our services. For example, this past year we have focused on updating our processes for handling mobility devices and engaging with customers with disabilities. Our Airport Readiness team has been developing and implementing employee trainings to ensure all staff are well equipped to execute our updated processes for accessibility.
We are conducting employee accessibility trainings to improve our delivery of accessibility services. The trainings are tailored to the services provided by our customer care and operations teams.
American is working on the following services to create a more accessible travel experience:
American recognizes that employee trainings must continue to evolve with our understanding of disabilities and identification of barriers to our services. Through ongoing consultation with our employees, customers with disabilities, advocacy groups, and partners, American will continue to develop our employee training and the design of our services to improve accessibility.
In the next two years, American plans to have a robust data automation system to ensure our frontline employees are equipped with the information provided to us by our customers with disabilities. This way, our employees will be better prepared and equipped to service the unique needs of each of our customers.
Ease of mobility is at the heart of American’s business. We recognize that as we develop and improve our transportation services, employees and customers will identify new and potential barriers to transportation. Currently, we ensure that all our transportation services used to and from terminals comply with the Canadian Transportation Act.
Consulting with our employees and customers with disabilities to identify barriers in the use of transportation services to and from American terminals.
Through feedback from our employees and customers with disabilities, American will analyze our transportation services provided in airports. We will use this analysis to work with our vendors to support greater accessibility for our customers.
American Airlines is an industry leader in innovation and accessibility. We take an all-angles approach to incorporating accessibility into everything we do. In this Accessibility Plan, we have identified areas of growth and goals for improved accessibility. We plan to continue addressing present and future barriers to accessibility by focusing on our growth areas, listening to feedback, and making ongoing changes to our operations. We will revisit this Plan to ensure that we are always advancing with accessibility in mind.
Updated June 1, 2023